日和棋牌

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                          1. 首页>新闻 > 评论 > 正文

                            花钱如流水 宝马把这52亿欧元研发费花哪了

                            来源:中国汽车新闻网 | 2019-03-20 08:04:50
                            其实评判一家车企的研发力度,更为直观的指标是研发投入对车企的营收占比。根据宝马集团的财报,2019年全年总收入首次达到1042.1亿欧元,全年研发费用达59.52亿欧元(以当天人民币兑欧元汇率折合为460亿元)。

                            中国汽车新闻网讯日和棋牌 2020年进入到3月份,全球车企纷纷发布财报。每到这个时候,除了营收和利润以外,最受人关注的就是研发投入了。因为研发投入决定了一家车企的产品生命力和持续“造血”能力。

                            日和棋牌ZAI3YUE18RIBAOMAJITUANZHAOKAI2020NIANNIANDUCAIBAOXINWENFABUHUISHANG,BAOMAJITUANDONGSHIZHANGQIPUCEXIANSHENGBIAOSHI:“BAOMAJITUANYIZHIZAICHIXUTOUZIWEILAIHECHUANGXIN,NIANYANFAFEIYONGLIANXUWUNIANCHAO50YIOUYUAN。”

                            QISHIPINGPANYIJIACHEQIDEYANFALIDU,CONGJINQIANZHEIGEJUEDUIZHILAIKAN,BINGBUSHIHENQINGXI,YINWEIGEGECHEQISUOZAIGUOJIABUTONG,CAIYONGDEBIZHONGBUTONG,HUIYOUHUILVSHANGDECHAYI。GENGWEIZHIGUANDEZHIBIAOSHIYANFATOURUDUICHEQIDEYINGSHOUZHANBI。

                            GENJUBAOMAJITUANDECAIBAO,2019NIANQUANNIANZONGSHOURUSHOUCIDADAO1042.1YIOUYUAN,QUANNIANYANFAFEIYONGDA59.52YIOUYUAN(YIDANGTIANRENMINBIDUIOUYUANHUILVZHEHEWEI460YIYUAN)。 BAOMAJITUANDEYANFATOURUBIDADAOLE5.7%。ZHEIDAIBIAOZHEBAOMAJITUANYIJIUCHUYUQUANQIUCHEQIYANFATOURUBIDEDIYITIDUI。

                            YIBANSHIJIEJICHEQIDEYANFATOURUBIZAI3%-5%ZHIJIAN。RIXICHEQIXIANGDUIDOUBIJIAODI。XIANGMAZIDA、BENTIAN、RICHANZHEIZHONGCHEQIYIBANZAI4.5%ZUOYOU,FENGTIANCHANGNIANBAOCHIZAI4%ZUOYOU,SHENZHIGENGDI。OUMEICHEQIHUIXIANGDUIJIAOGAOYIXIE,FUTEHETONGYONGZHEIZHONGJUTOUZAI5%ZUOYOU。BIAOZHI、LEINUODOUHUIZAI4.5-5%ZUOYOU。

                            BAOMAJITUAN、DAZHONGJITUANHEDAIMULEJITUANZUCHENGDIYITIDUI,ZAIJIEJIN6%SHENZHIYISHANGDEQUJIANFUDONG。

                            01 狠“砸”未来出行

                            日和棋牌ZAI“HUAQIANRULIUSHUI”DEBAOMAGUIHUAZHONG,BUJINWEILAIBUHUISHAOHUAQIAN,HAIHUIHUAGENGDUODEQIANZAIYANFATOURUSHANG。ZHEICIDAHUISHANG,BAOMAJITUANDONGSHIZHANGQIPUCEXIANSHENGJIUBIAOSHI:“XINJISHUSHIWEILAICHUXINGDEGUANJIAN。DAO2025NIAN,WOMENJIHUAZAIYANFAFANGMIANTOUZICHAOGUO300YIOUYUAN,YIGONGGUZUOWEICHUANGXINLINGDAOZHEDEDIWEI。”

                            BAOMAJITUANYUJIDAO2021NIAN,DIANDONGCHEDEXUQIUJIANGBI2019NIANFANYIFAN。2025NIANQIANQUANQIUXINNENGYUANXIAOLIANGQUXIANJIANGCHUXIANMINGXIANSHANGSHENGQUSHI,PINGJUNMEINIANZENGFUCHAOGUO30%。DAO2023NIAN,BAOMAJITUANXINNENGYUANCHANPINXIANJIANGTUOZHANZHI25KUAN,QIZHONGCHAOGUOYIBANWEICHUNDIANDONGCHEXING。

                            SUOYIBAOMAZAICHIXUZENGJIAXINNENGYUANYANFADETOURU,BUDUANKUODAXINNENGYUANCHANPINDEZHONGLEI。DANGRANBAOMADECHIXUGAOEYANFATOURU,CHULEJIASUXINCHEXINGYOUQISHIXINNENGYUANCHEXINGDETUICHU,YIJIJIAQIANGQUANQIUSHENGCHANWANGLUODEXIANDAIHUAYULINGHUOSHENGCHANNENGLIZHIWAI,TOUZIZHONGDIANHAIJUJIAOYUDIANDONGCHUXING、ZIDONGHUA、SHUZIHUADENGMIANXIANGWEILAIDECHUANGXINLINGYU。

                            WEICI,BAOMAYICHUANGJIANLEQUANFANGWEIDEYANFAWANGLUO,WEIYUMUNIHEIDEBAOMAJITUANYANJIUYUCHUANGXINZHONGXIN、ZIDONGJIASHIYANJIUZHONGXINYIJIDIANXINJISHUZHONGXINDENG,JUNZAIWEILAICHUXINGYANFAGONGZUOZHONGZHANJUZHONGYAOWEIZHI。

                            日和棋牌BAOMAJITUANYANJIUYUCHUANGXINZHONGXINSHIQUANQIUZUIXIANJINDEYANFAZHONGXINZHIYI:CONGCHANPINKAIFAHEZHIZAOLIUCHENG,DAOFADONGJI、XINNENGYUANQUDONGXINGSHI、CHUANGXINCAILIAO、WEILAIYIDONGCHUXINGGAINIAN、DIANDONGCHUXINGHEZIDONGJIASHIDENG,WEIJITUANSUOYOUPINPAIHECHEXINGTIGONGQIANGYOULIDEJISHUZHICHI。

                            日和棋牌DIANCIJIANRONGXINGSHIYANSHI、DIANXINJISHUZHONGXIN、ZIDONGJIASHIYANFAZHONGXINDENGDENG,BAOMAYONGYOUZHUDUOSHIJIELINGXIANJIBIEDEYANFAZHONGXIN。

                            BAOMAJITUANYU2017NIANQIDONGMINGWEI“FIZ Future”DEKUOZHANGJIHUA,DIYIJIEDUANTOURU4YIOUYUAN,YIJINGYU2019NIANWANGONG;JIEXIALAIJIHUADAO2050NIAN,ZAIWEI1.5WANRENCHUANGZAOGONGZUOKONGJIAN,WEIWEILAIYANFAGONGZUOTIGONGYOULIZHICHI。

                            ZHONGGUOSHIBAOMAJITUANTUIJINWEILAICHUXINGDEXIANFENGSHICHANGHECHUANGXINZHONGXIN。MUQIAN,BAOMAJITUANYIWANCHENGBEIJING、SHANGHAI、SHENYANGSANDAYANFAZHONGXINDEQUANXINSHENGJI,ZAIZHONGGUOGOUJIANQIDEGUOZHIWAIZUIDAYANFAWANGLUO,FUGAIXINNENGYUANQICHE、ZIDONGJIASHI、ZHINENGHULIAN、SHUZIHUAFUWUJISHEJIDENGQIANYANLINGYU,ZHIZAICONG“ZHONGGUOZHIZAO”DAO“ZHONGGUOCHUANGZAO”,YANFAFUHEBENTUSHICHANGDECHUXINGJISHUHECHANPIN。

                            LIRUBAOMAix3ZHEIZHONGZHONGGUOZHIZAOXIAOWANGQUANQIUDECHANPIN,JIUSHIBAOMAZAIYANFASHANGXIANGZHONGGUOPIANZHONGDEZUIHAOZHENGMING。

                            02 宝马面临的挑战

                            BAOMAJITUANDONGSHIZHANGQIPUCEXIANSHENGBIAOSHI:“QICHEXINGYEZHENGZAIZHUANXING,XINDEYAOQIUBUDUANYONGXIAN,QIEYUELAIYUEYANGE。DANWOMENYOUNENGLI、YOUJINGYANKEFUFUZADEXINGYETIAOZHAN。”

                            BAOMAJITUANZONGBUSHENCHUDEGUO,OUMENGZAITANPAIFANGFANGMIANZAIBUDUANYANGE。GENJUOUMENGDEBIAOZHUN,DAO2030NIAN,XINNENGYUANQICHEXUYAOZHANQUANBUXIAOLIANGDE40%ZUOYOU。MUQIANLAISHUO,JIHUMEIYOUYIJIACHUANTONGDAXINGCHEQINENGGOUDADAOZHEIYANGDEBILI,DIANDONGHUAZHUANXINGSHIXIANJIEDUANZUIYANJUNTIAOZHAN。

                            MIANDUIZHEIYANGDEYAOQIU,BAOMAWEIZIJISHELILEDAO2021NIAN,ZAIOUZHOUSHOUCHUDEXINCHEZHONG,XINNENGYUANCHELIANGZHANBISIFENZHIYI,2025NIANDADAOSANFENZHIYI,2030NIANDADAO50%。

                            CONGJINNIANNIANCHUDAOERYUEDIDEXIAOSHOUQINGKUANGLAIKAN,BAOMAZAIOUZHOUDEDIANDONGCHEXIAOLIANGZENGZHANGLE26%。QIANLIANGGEYUE,BAOMAZAIOUZHOUSHOUCHUDECHELIANGSHIFENZHIYIDOUSHIDIANDONGCHE。

                            MIANDUIZHEIYANGDEDAQUSHI,BAOMAYESHIGENGJIASHENRUDAOLEDIANCHIFANGMIANDETOURU。ZAI2019NIAN11YUE,TOUZI2YIOUYUANDEBAOMAJITUANDIANXINJISHUZHONGXINZHENGSHITOURUSHIYONG,TUIDONGBAOMAJITUANZAIDIANXINJISHUFANGMIANDEFAZHAN,BINGCUJINXIANGGUANYANJIUCHENGGUOYINGYONGDAOSHENGCHANGUOCHENGZHONG。

                            YIBMW i3SHIYONGDEXIANKUANDIANXINWEILI,DAO2030NIAN,BAOMAJIHUASHIXIANDIANXINDENENGLIANGMIDUFANFAN,CONGERWEIKEHUYITONGYANGTIJIDEDIANCHITIGONGLIANGBEIDECHUNDIANXUHANGLICHENG。BMW i4ZHEIYANGWLTPBIAOZHUNXIAZUIDALICHENGDADAO600GONGLI,SHUCHUGONGLVDA530MALIDECHEXING,YESHIBAOMAJITUANBUDUANSHENRUDIANDONGHUAYANFADEJIEGUO。

                            日和棋牌BUDUANTUICHUBMW i4ZHEIZHONGBIJIANSHENZHICHAOYUECHUANTONGRANYOUCHESHIYONGBIANLIXINGDEXINCHEXING,SHIBAOMAZAIMIANLINDIANDONGHUAZHUANXINGZHONGDEQIANGDIAN。ZHEIYESHIZAIZHONGGUOSHICHANGZHONG,RANGDIANDONGCHECONGZHENGCEDAOXIANG,ZHUANYIZHIXIAOFEIZHEXUQIUDAOXIANGDEZUIHAOJIEJUEBANFA。

                            ZAIXIANGWEILAICHUXINGZHEIGEDAMINGTIDEJIEDUSHANG,BAOMAJITUANYIZHIZAIYONG“ZAQIAN”ZHEIYANGDEFANGSHI,NULICHENGWEIQIAOMENRENHELINGLUREN。BIJINGDANGRENHEQIYEZAISHENCHUDASHIDAILANGCHAODESHIHOU,BUJINZETUI。

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